Based on a rooted family tradition, the biggest private equity company in distilled liquor business, Bacardi Limited produces and markets world-renowned liquor and wine brands.
There are more than 200 prestigious brands included in the product portfolio such as Bacardi, super premium vodka brand Grey Goose, blended Scotch whiskey Dewar’s, gin brand Bombay Sapphire, sparkling wine brand Martini included in vermouth category and Eristoff from vodka brands.
Founded 151 years ago in 1862, in Cuba, Bacardi is still a family owned enterprise, with more than 6000 personnel and 27 production facilities in 16 different countries spread out to 4 continents and sells its products to more than 150 countries.
Bacardi Limited, conducting business under the title Bacardi Martini Turkey in our country as an affiliate of Bacardi companies group including Bacardi International Limited, has been cooperating with Efe Raki based on a long-term business partnership since April 2012.
Founded as a family-owned company in 1795 in Kentucky, Beam Inc. went public in October 2011 in New York Stock Exchange with the name BEAM (NYSE: BEAM), and thus it became a corporation embodying and marketing several liquor brands.
Adopting an innovative approach in both marketing and product development, Beam is included among the largest American alcohol companies of the world. What lies underneath the success of Beam is the company culture consolidated throughout the years, use of quality products and the passion for creating innovative brands.
The product range of Beam includes significant bourbon, whiskey, vodka, tequila, rum, cognac, gin and liquor brands. Jim Beam, Marker’s Mark, Laphroaig, Courvoisier, Teacher’s and Sauza are among such famous brands.
Beam defined three main territories in order to increase its sales performance by means of reconstructing its commercial organization as of the third quarter of 2010: North America, Europe/Middle East/Africa (EMEA) and Asia Pacific/South America (APSA). Accordingly, Beam embarked upon business partnership with Efe Raki and started business activities as of the 3rd quarter of 2012 in Turkey.